Brief Thoughts on JT Burnette/Trulieve and the Weekly Florida Insights

by | Aug 16, 2021 | Company Deep Dive | 0 comments

The weekly Florida review includes a working model with price checks of every operator’s flower, pre-roll, vape, edibles, and concentrate products, the weekly discounting trends, market share analysis, and all OMMU data.

This review is based on the August 15, 2021 OMMU data and internal MJResearchCo channel checks.

This past week was an eventful one in Florida.

The big news is that JT Burnette, husband of Trulieve CEO Kim Rivers, was convicted of 5 of 9 counts in his federal trial, including extortion, honest services mail fraud, violating the Travel Act, and lying to the FBI. For those looking for a full review of the case, we recommend WTXL Tallahassee, linked here. Additionally, there is a recording of Burnette boasting about how a political connection helped the company obtain a medical license in Florida, linked here.

The obvious question in this situation: How will this conviction affect Trulieve?

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